The voiceover from Kevin Yon declares, “There’s a place in America where you can almost see Russia . . . which means there’s a place in Russia where you can definitely HEAR America.” The spot closes with the brand’s tagline “Domestic. Not Domesticated.”
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Detroit may be steeped in its automotive past, but the Motor City is not feeling all that nostalgic about its contributions to the car industry. In the past, the North American International Auto show has been defined by muscle cars, concepts that celebrated iconic brand history, and pure unadulterated horsepower. But as the week of vehicle debuts kicks off at Cobo Hall, the news is all about the practical present, and a nod toward the uncertain future.
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Kia building plans to steal muscle car buyers that could include a tilt at Bathurst.
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Studebaker is in trouble financially by 1955 and rather than go up against the big three, the company decides to try to undercut competition with the Scotsman, aimed at the budget minded consumer. The Scotsman lacks chrome trim and is basic transportation with few frills, but available in a full range of body styles, The car was a hit with the public and Studebaker sold more than double its projected number, with more than 9.000 leave the assembly line the first year. The third year of production is 1958 and the inexpensive Scotsman is a bit more sluggish than other cars of this era powered by a small, but dependable six cylinder engine that delivers an unbeatable (at that time) 30 mpg. With a low sticker price the goal, the Scotsman does not receive the fins and four headlight set up of its siblings in '58.
MCF would like to thank Gateway Classic Cars for the images reproduced here
The Skylark’s peaked grille and humped-up rear quarter panel made it look even more like the larger LeSabre and Wildcat models. Also noticeable were the sail panels on the trailing edge of the roof of the hardtop, a look that all of the Big Three used in the late 1960s.
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