add
add
Menu

Mercury Cougar — First Generation 1967 to 1970

 The 1967 Cougar hit the showroom floor on September 30, 1966, which meant Mercury had a car to compete in the pony subclass. This first year was available in a hardtop with an option of the base model or the more upscale XR-7.The uptown model has an imitation wooden dash, black face instruments, toggle switches, vinyl/ leather upholstery, and an overhead console. If you chose the Merc-O-Matic transmission, then you would also have a floor mount “T” shifter.  The entry level engine was a two-barrel on a 289-cubic-inch that developed 200 hp (149 kW) or, stepped up a notch, the 390-cubic-inch (6.4 L) with a four-barrel that developed 335 hp (250 k) on the GT package.
CaptureCapture7
However, a GT performance package was available for either the base or the XR-7, which included the 390-cubic-inch V8, a handling package, better brakes, high quality tires, and a low restriction exhaust system. Mercury based the design on the Mustang although the sheet metal bodies looked much different with an attempt to give the Cougar a European flare. The grille is vertical bars and is the full width of the front of the car; the headlights are hidden. The rear is similar with the vertical bar effect with the sequential turn signals somewhat concealed behind the bars. The car won Car of the Year from Motor Trend magazine and was a big hit from the start with everyone.
Capture4
The power options were always available for the Cougar, but almost right away it started gradually drifting away from its roots and becoming something new. It was on its way to becoming a luxury pony car. As an example, in 1970, a fashion designer came up with a hound’s-tooth vinyl top with a matching interior. The Cougar got a redesigned shell in 1971. The hidden headlights saw the light of day; they were no longer retractable, and also in 1971 the wipers were hidden and stayed that way.
Capture3Capture2
During the 1969 model year, the Cougar saw a few changes; one of the most visible is a convertible added to the lineup with either the basic or the XR-7. The grille’s bars weren’t vertical; they were now horizontal with a spoiler, and Ram Air with hood scoop were available options. Mercury offered an Eliminator performance package, which had a 390-cubic-inch with a four-barrel, but you could kick it down a notch and choose the Boss 302, or you could kick it up a few notches and get the 428 CJ. This option came with a blacked-out grille, special stripes, and front  and rear spoilers. As added options, there were Ram Air induction, a higher tuned performance suspension, and a handling package with a lot of bright colors available. In 1969, there were two only Cougars built  with a Boss 429 V8. Originally built for racing, they’re the rarest Cougars ever made.
Capture
Minor changes in 1970 included the addition of side marker lights and seat belt shoulder harness. The under hood changes were more pronounced with the base engine becoming larger midyear to a 302-cubic-inch (157 kW) V8 power plant with a two-barrel that developed 210 hp. Mercury wanted the Cougar to be the company’s power icon with the introduction of the XR7-G, which came with all kinds of options such as a hood scoop, hood pins, and Lucas fog lamps.
All the Cougar models had a choice of three engines: the 302 V8, the 390 V8, or a new option the 428 (7.0 L) V8. The XR7-G option pack could come with the 428 Cobra Jet engine if you wanted  your ride a little quicker; there were only 14 of these plants assembled. Starting April 1, 1970, the 428 Cobra Jet with a Ram Air was on a few GT-E models. The 428 engine rated conservatively at 335 hp (250 kW) but with the Ram Air option the engine developed 410 hp (306 kW). The factory produced 394 GT-E models, but only 37 of those had the 428 installed. The GT-E had power front disc brakes as part of the basic package.


2 thoughts on “Mercury Cougar — First Generation 1967 to 1970”


  1. The 67 and 68 Cougars were special cats! Shaped like an arrowhead and looks like it is moving even when the engine is off! Mercury division, in their stupidity, boogered it up in ’69. Not worth having after 68.


Leave a Reply

Your email address will not be published. Required fields are marked *


Most Recent Facebook Posts


Comments Box SVG iconsUsed for the like, share, comment, and reaction icons

22 hours ago

Muscle Car Fan

Barn Find Backhoe extracts 1967 Cutlass 442? 35 years resting ...

Comment on Facebook

This great car must be restored.

Beautiful cars!

Awesome car

I would like to see the car after it's been restored

In its DAY WOW !!

Looks like the 330 ci motor as well and not the 400.

VIN and Title check in order Something smells fishy

Supreme with factory Spanish red paint.

I would already be pressure washing it

I just don’t understand people like this. WHY DIDNT THEY COVER IT UP!!!! Good grief!!!

Sweet

They got it running and driving

Dirty sweet !

Is it for sale

View more comments

4 days ago

Muscle Car Fan

1952 olds super 88 convertible awesome car ...

Comment on Facebook

They were the first muscle cars started in 1949 for olds they were fast.

Nice car.pretty

Nice ride

I love that ‘88!

View more comments

4 days ago

Muscle Car Fan

1964 Cadillac Convertible for parts at Franks ...

Comment on Facebook

Real barn find that needs to be sent to a scrap pile.only thing may be reusable was possible some of the dash but that was very questionable.

Hey the glovebox door looks to be in usable condition.

What condition is the front bumper in

It ain't worth shit

Reminds me of 48 hours

Trash

View more comments

4 days ago

Muscle Car Fan

53 Olds 88 ready to drive now. We take a ride. ...

Comment on Facebook

My granddad had a 53 four door. Ordered it in Seattle and picked it up after it came off the factory line. He told me that driving through Wyoming he looked down at the speedometer and it was pegged. Freaked grandma out. An old friend had two 53's. One had the three speed. Oldsmobile had to install the manual transmission because the Hydra-matic plant burned down

A beauty

Had a 54 holiday coupe. Beautiful car. Ran like crud.

I love it, love it. We had one from about that time, it was a convertible but I'm not sure of the year...

My dad loved the 98 Old's. And he had many of them over his years of driving. GM cars of the 50's are my favorite cars of that decade.

Jim Brock had a 53 Olds back in the late 50's. Great memories -Thanks, Don.

My dad loved the Olds. That was his favorite car to drive.

Robbie is ready to take a ride in his favorite car. Beautiful.

Awesome car, my father had a 4 door, it was a beautiful car

Awesome olds

That’s my granddads year and make but his was camel and cream

Would love to take a ride 😊

Had a 54. Great car.

sweet car!

He said that this is his favorite car. He’s ready to take a ride.

Restoration on this car is over 25 years old

Beautiful old car

I love chrome real chrome like this car has not the plastic chrome the new cars had these days

Our family car when growing up. Learned to drive on it.

I have a 38 sedan for sale

sweet ride

Awesome 👍

Had one, stick shift. Very fast for year.

Beautiful car!

Nice, had a 53 98 with air.

View more comments

4 days ago

Muscle Car Fan

Using aluminum foil to clean pitted chrome ...

Comment on Facebook

Jerry D. Gandy

Paul Marcelino

View more comments

Load more