The E body 1970 Dodge Challenger is a big hit this first year with 76,935 units produced. The sales dropped in succeeding years and there were a grand total of 185,437 Challenger models produced by the time the first generation was terminated in the middle of 1974. The Challenger grill is adapted from a prototype Dodge Charger turbo powered model that never reached the production stage. Under the hood of the Challenger pictured here is a 440 engine coupled to a four speed manual transmission.
MCF thanks Gateway Classic Cars for the images displayed here.
The Coronet based mid-sized Dodge Charger was manufactured from 1966 through 1978 on the "B" body platform and is arguably the most successful Chrysler vehicle of the period. The plan of Dodge Division designers was to create a new market for a specialty vehicle that would not only compete with Ford's compact/sporty Mustang, but also the intermediate, personal luxury Thunderbird. The new Charger, introduced mid-year '66, is also aimed at taking a piece of the consumer action away from the mid-sized AMC Marlin, Pontiac's GTO and the Plymouth Barracuda. The years '66 and '67 are the only ones a Charger displays the Fratzog logo on both the grill and trunk hatch.
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